News

Australian digital entertainment company Hoodlum* has won the
Interactivity category at the 2008 British Academy of Film and Television Arts Awards**

Hoodlum collected the prestigious award at a gala ceremony held overnight at
the London Palladium for their innovative work on the project Spooks Interactive.

Spooks Interactive was a 10-week online project co-produced for the BBC by UK super-indie Kudos Film and Television and Hoodlum. Spooks Interactive was an exciting online adventure that used the TV series’ characters as well as introducing exclusive new characters online.
Written and shot in Australia and the UK, Spooks Interactive enlisted the audience to be active in the storytelling and users felt as though they were actively participating in the on-air story.

A combination of parallel storytelling and complex-but-not-complicated gameplay ensured that the audience could be involved at various levels from the casual user through to the hard-core fan. Hoodlum has been leading the way in multiplatform entertainment since they launched Fat Cow
Motel in 2003 for Austar and broadcast on the ABC.

Their success continued with the online drama series PS Trixi for Yahoo!7 and The Emmerdale Online Channel for ITV. Most recently Hoodlum was behind the online sensation FIND815.com, a global online prequel to the new season of LOST for the ABC – US. Hoodlum worked closely with the creators and producers of LOST to create an online drama as a precursor to the popular series. FIND815.com was written and produced from their Brisbane studio.

* Hoodlum is an award winning digital entertainment company that has been developing, producing and delivering unique multi-platform content offerings and sponsor integration since 1999. Hoodlum was founded by Tracey Robertson and Nathan Mayfield and is based in Brisbane, Australia.
** For more information about the British Academy of Film and Television Arts Awards go to: www.bafta.org  
** For information about the nominees and finalists go to: http://static.bafta.org/awards/television/latest-winners-and-nominees,91,BA.html 
*** Hoodlum is also currently nominated for two BAFTA Craft Awards in the Interactive Innovation Category for Spooks Interactive and The Emmerdale Online Channel.

The Craft Awards will be decided at an awards ceremony held in London on May 11th.